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Emeran GAINVILLE

Expert in digital marketing, content creation and multimedia

A versatile and effective digital approach

With solid expertise in digital marketing, I stand out for my versatile profile and strong command of key acquisition channels. A SEO specialist, my experience also includes managing advertising campaigns, marketing automation, and creating or redesigning websites with a performance-driven UX/UI approach.

With a creative eye for web design and multimedia production (graphic design, video, photography), I combine strategy and technical skills to deliver comprehensive and impactful digital solutions.

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My skills

SEO

95%

Multimedia & Webdesign

90%

Webmastering & Programming

75%

Social & Search Ads

65%

CRM & Email automation

80%

Professional experience

Growth manager

UKIO - Barcelona, Spain

August 2024 - Present

Missions:

  • SEO & Acquisition: Develop and execute on-page and off-page SEO strategies, optimize content and site performance, conduct keyword research and data analysis to improve organic rankings.

  • Branding & Visual Identity: Build and refine brand identity, including graphic guidelines (logo, colors, typography, tone of voice), ensuring consistency across all channels (website, app, social media, ads).

  • Content Management & Production: Oversee internal and outsourced content teams, guarantee quality and effectiveness of deliverables, create impactful visual and written content, and explore new channels such as YouTube and TikTok.

  • Analytics & Innovation: Use data analytics to measure campaign performance, track user behavior, and optimize ROI, while integrating emerging technologies (AI, automation) to streamline processes.

  • Growth & Engagement: Develop strategies to grow and engage social media audiences (Instagram, TikTok, LinkedIn), run high-performing campaigns, and find cost-effective content production methods.

Tools: HubSpot, Brevo, Google Ads, Meta Business Manager, Screaming Frog, Sanity, ChatGPT-4, GA4, Metabase, SEMrush, Adobe Premiere Pro, Canva Pro…

Senior SEO consultant

KEYWEO - Barcelona, Spain

August 2021 – August 2023

Agency work managing a portfolio of 19 clients.

Missions:

  • Conduct keyword research, technical and backlink audits, and competitor analysis.

  • Implement editorial and link-building strategies, and provide technical SEO recommendations.

  • Analyze performance data and optimize results.

  • Manage client relationships and Google Ads campaigns.

Achievements:

  • Successfully managed five website migrations (project management, architecture, redirection planning).

  • Improved internal processes (productivity, HR).

  • Achieved all client-defined SEO goals.

Tools: WordPress, PrestaShop, Google Ads, Search Console, Screaming Frog, GA, GTM, Looker Studio, Elementor, Ahrefs, Majestic, SEMrush, Google Suite, SEOlyzer…

turned-on flat screen TV

Digital marketing specialist

THE GOOD DIGITAL COLLECTIVE - Sydney, Australia

September 2019 - February 2021

Missions:

  • Paid Ads: Creation and management of Google and Facebook Ads campaigns – content creation, budget management, remarketing, testing, and optimization.

  • UX & Web Design: Website creation and migration, landing page design.

  • SEO: SEO audit for Greenpeace New Zealand and implementation of recommendations.

Results:

  • Creation of 4 websites, migration from WooCommerce to Shopify.

  • Design of 2 complete brand guidelines.

  • Management of 3 Facebook Ads and 4 Google Ads accounts.

  • Creation of 10 email funnels integrated with lead-generation pages.

Tools used: WordPress, Shopify, Google Ads, Facebook Ads Manager, SEMrush, Screaming Frog, Google Analytics, Instapage, Autopilot, Mailchimp, Raisely, WP Bakery, Yoast…

Traffic manager

GREENPEACE AUSTRALIA PACIFIC - Sydney, Australia

January 2018 - February 2020

Member of the “Digital Fundraising” team

Missions:

  • UX & Web Design: Creation of donation and petition landing pages, UX optimization.

  • SEO: Audits, technical optimizations, content creation and optimization.

  • Email Automation: Creation of campaigns, audience segmentation, and content integration.

  • Graphic Design: Creation of visual content for social media and programmatic campaigns.

Results:

  • +18.2% organic traffic growth.

  • 15,000 bugs fixed.

  • 160 landing pages created with a new 2-hour production process.

  • Email funnels sent to over 1.5 million recipients, generating $90,000 in donations.

Tools used: WordPress, Salesforce, Google Analytics, SEMrush, Yoast, Instapage, Autopilot, Facebook Ads Manager, Google Ads, Canva, Adobe Suite, OptinMonster, UTM Manager…

Restaurant manager

JAH BAR - Dee Why, Australia

September 2016 – November 2017

Missions:

  • Community management and content creation.

  • Inventory and supplier management (negotiation, orders).

  • Graphic design (advertising materials, menus).

  • Staff management (recruitment, scheduling, service operations).

  • Implementation of local SEO strategies.

Education

The Hacking Project bootcamp

Full stack web developer bootcamp – 2020

Three-month intensive bootcamp focused on front-end and back-end web development. Key topics covered:

  • HTML & CSS, Bootstrap, and Flexbox

  • Command line and terminal mastery

  • Git and GitHub

  • Ruby and Object-Oriented Programming

  • Ruby on Rails

  • API integration and usage

  • Software architecture and MVC pattern

  • Databases and SQL

  • Fundamentals of cybersecurity

  • Atomic Design / Component-based design

  • AJAX

  • JavaScript

  • Agile methodology

  • Deployment and production management

Rennes Business School, Rennes, France

Master of Science (MSc) Digital Marketing & International Communication – 2010 to 2014

Program fully taught in English within a multicultural environment. Main subjects included:

  • Principles of E-Business

  • Online Consumer Behaviour

  • Databases for Direct Marketing & E-CRM

  • Advertising and Media Planning

  • Digital Marketing and Branding using Web 2.0

  • Online Marketing Communication

  • Designing User Experience & Web Analytics

  • Digital Advertising Strategy

  • Metrics and Consumer Management in Digital Marketing

Universidad Austral, Rosario, Argentine

University exchange semester

Program fully taught in Spanish. Main subjects included:

  • Marketing

  • Logistics

  • Corporate Strategy

Université de Bretagne Sud, Vannes, France

Bachelor’s Degree in Economics and Management – 2009 to 2010

Main subjects included:

  • Macroeconomics

  • Microeconomics

  • Mathematics

  • Financial Analysis

  • Accounting

Classes préparatoire Dupuy de Lome, Lorient, France

Intensive course preparing for competitive entrance exams to top French business schools. – 2008 to 2009

Languages

I work fluently in French, English, and Spanish, enabling me to collaborate with international clients and partners, adapt marketing strategies to different markets, and manage multilingual projects smoothly.

French

Native

- Content creation in French
- Translation to French

English

C2 level

- 5 years living in Australia
- 6 years of professional experience in English-speaking environments
- English content creation

Spanish

C1 level

- Team management in Spanish
- Marketing research in Spanish
- Living in Spain for 4 years

Ready to elevate your digital strategy?

Contact me through this form if you’d like to know more about my work or start a collaboration.